A contemporary creative agency where every campaign, every pixel, and every strategy is dictated by the raw, intuitive power of a 1,200-pound Dutch Warmblood.
The modern agency landscape is bogged down by committees, focus groups, and data-driven paralysis. At Workhorse, we’ve eliminated the noise. We’ve replaced the Creative Director’s turtleneck with a coat of hair and the ego with pure, equine instinct.
When Barnaby—our Chief Creative Stallion—stamps his hoof, it isn't just a movement. It's a binary decision on brand positioning. When he neighs toward a specific Pantone swatch, we listen. Why? Because instinct doesn't have a bias.
Barnaby selects color palettes based on seasonal pasture fluctuations and the electromagnetic frequency of carrots.
Compositional balance is achieved through the 'Gallop-Grid' method—a layout system derived from hoof patterns in soft mud.
We don't do hourly rates. Barnaby stares at your budget and either starts eating hay (accepted) or walks away (declined).
Projects directed entirely by Barnaby's movements.
Tech Rebrand
Fashion Campaign
Beverage Design
"We were skeptical when the pitch deck consisted of three pieces of partially chewed alfalfa. But Barnaby was right. Our luxury candle brand is now the #1 choice for stable hands worldwide. He sees what we cannot."
Barnaby is currently available for Q4 creative sprints. Slots fill up based on grazing patterns.
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<span class="text-xl font-bold tracking-tighter uppercase">Workhorse</span>
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Pure Instinctive Direction
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<h1 class="text-6xl md:text-9xl font-black uppercase leading-none tracking-tighter mb-8">
Creativity, <span class="text-transparent bg-clip-text bg-gradient-to-r from-amber-400 to-amber-700 italic">Unbridled.</span>
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<p class="text-lg md:text-xl text-zinc-400 max-w-2xl mx-auto leading-relaxed mb-10">
A contemporary creative agency where every campaign, every pixel, and every strategy is dictated by the raw, intuitive power of a 1,200-pound Dutch Warmblood.
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<a href="#work" class="bg-amber-500 text-black px-10 py-4 font-bold uppercase tracking-widest hover:bg-white transition-colors w-full md:w-auto">View the Pasture</a>
<a href="#philosophy" class="bg-transparent border border-zinc-700 text-white px-10 py-4 font-bold uppercase tracking-widest hover:border-amber-500 transition-colors w-full md:w-auto">Our Why</a>
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<h2 class="text-4xl font-bold uppercase mb-8">Human Logic is <span class="text-amber-500">Overrated.</span></h2>
<p class="text-zinc-400 text-lg mb-6 leading-relaxed">
The modern agency landscape is bogged down by committees, focus groups, and data-driven paralysis. At Workhorse, we’ve eliminated the noise. We’ve replaced the Creative Director’s turtleneck with a coat of hair and the ego with pure, equine instinct.
</p>
<p class="text-zinc-400 text-lg mb-8 leading-relaxed">
When Barnaby—our Chief Creative Stallion—stamps his hoof, it isn't just a movement. It's a binary decision on brand positioning. When he neighs toward a specific Pantone swatch, we listen. Why? Because instinct doesn't have a bias.
</p>
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<div class="text-3xl font-bold text-amber-500">0%</div>
<div class="text-xs uppercase tracking-widest text-zinc-500">Human Interference</div>
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<div class="text-3xl font-bold text-amber-500">100%</div>
<div class="text-xs uppercase tracking-widest text-zinc-500">Raw Intuition</div>
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<h2 class="text-sm font-bold tracking-[.4em] text-amber-500 uppercase mb-4">The Mind Behind The Method</h2>
<h3 class="text-5xl font-black uppercase mb-16">Meet Barnaby</h3>
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<h4 class="text-xl font-bold uppercase mb-4">Visual Instinct</h4>
<p class="text-zinc-400 text-sm leading-relaxed">Barnaby selects color palettes based on seasonal pasture fluctuations and the electromagnetic frequency of carrots.</p>
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<h4 class="text-xl font-bold uppercase mb-4">Spatial Layout</h4>
<p class="text-zinc-400 text-sm leading-relaxed">Compositional balance is achieved through the 'Gallop-Grid' method—a layout system derived from hoof patterns in soft mud.</p>
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<h4 class="text-xl font-bold uppercase mb-4">Pricing Strategy</h4>
<p class="text-zinc-400 text-sm leading-relaxed">We don't do hourly rates. Barnaby stares at your budget and either starts eating hay (accepted) or walks away (declined).</p>
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<h2 class="text-4xl font-black uppercase">Recent Stampings</h2>
<p class="text-zinc-500 mt-2">Projects directed entirely by Barnaby's movements.</p>
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<div class="text-zinc-600 text-sm tracking-widest uppercase">Scroll to explore</div>
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<p class="text-amber-500 font-bold text-xs uppercase tracking-widest mb-2">Tech Rebrand</p>
<h5 class="text-2xl font-bold uppercase leading-none">Oats & Silicon</h5>
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<p class="text-amber-500 font-bold text-xs uppercase tracking-widest mb-2">Fashion Campaign</p>
<h5 class="text-2xl font-bold uppercase leading-none">The Mane Event</h5>
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<img src="https://images.unsplash.com/photo-1449034446853-66c86144b0ad?auto=format&fit=crop&q=80&w=800" class="w-full h-full object-cover grayscale opacity-50 group-hover:scale-105 group-hover:opacity-100 group-hover:grayscale-0 transition-all duration-700">
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<p class="text-amber-500 font-bold text-xs uppercase tracking-widest mb-2">Beverage Design</p>
<h5 class="text-2xl font-bold uppercase leading-none">Trough Water 001</h5>
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<p class="text-2xl md:text-3xl font-medium leading-relaxed mb-8 text-zinc-300 italic">
"We were skeptical when the pitch deck consisted of three pieces of partially chewed alfalfa. But Barnaby was right. Our luxury candle brand is now the #1 choice for stable hands worldwide. He sees what we cannot."
</p>
<div class="font-bold uppercase tracking-widest text-amber-500">Julius Thorne</div>
<div class="text-xs text-zinc-500 uppercase tracking-widest mt-1">CEO, Ember & Ash</div>
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Barnaby is currently available for Q4 creative sprints. Slots fill up based on grazing patterns.
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© 2024 Workhorse Agency. No horses were overworked in the making of this brand. Just inspired.
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